We don't impose our brand ideals on the marketplace. Instead, we design brands based on the target consumer's lifestyle in mind by designing a solid brand logic and strategies.

That's why we can futurize our cosmetic brands.

We don't impose our brand ideals on the marketplace.
Instead, we design brands based on the target consumer's lifestyle
in mind by designing a solid brand logic and strategies.

That's why we can futurize our cosmetic brands.

Process

Each step of the process, from analysis to creating content,
are important for making the brand structure strong.

Performance

We've been made
STELLAR PERFORMANCE

  • We spend the most amount of time analyzing target markets.

    Because we create unique brands with a long-term 10 or 20 year strategy, not temporary brands that predicts the short term.

    - Nayeon Kim, Chief Planner of Brand Strategy

  • Our brand managers are experienced in testing and producing the best products.

    Our focus is on making effective products that benefit the consumers.

    - Jieun Jung, Chief Director of Brand Managing

  • We love uniqueness and get much of our inspiration from everywhere even if it was a bench.

    That's why we can create satisfied customers.

    - Alexis Rollet, Creative Director of A&MCreative

  • We don’t use the traditional marketing or PR activities. We aim to cater to people's desires.

    And we can fulfill their requirements. That's how we can survive in this digital era.

    - Min Kim, Chief Planner of Communication

  • Border is not a barrier for us anymore.

    Throughout the varying countries around the world, we match good ideas with the proper brands to penetrate into people's minds in order to provide unique retail experiences tailored to individual lifestyles and global communities.

    - Kristin Ko, Team Leader of Global Marketing